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Business & Tech

House Hunt: Price Your Home Correctly Now

It is a fickle market -- so if you are selling, get aggressive.

OPEN HOUSES THIS WEEKEND

$1,550,000. 10156 Los Amigos Rd. Healdsburg 3Bdrm, 2Bth, Coldwell Banker

$360,000. 214 Cedar Circle, Healdsburg 2Bdrm, 2Bth Sweet Real Estate

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$925,000. 1571 Chablis Rd. Healdsburg 4Bdrm, 3Bth, North County Properties

$849,000. 825 March Ave, Healdsburg 3Bdrm, 3Bth, Coldwell Banker SR

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$779,000. 8880 Dry Creek Rd. Healdsburg 2Bdrm, 2Bth, Wine Country Group

$785,000. 143 Sherman Street, Healdsburg 3Bdrm, 1Bth, Coldwell Banker

$869,000. 417 Tee Drive, Healdsburg 3Bdrm, 2Bth, Wine Country Group

$1,150,000. 441 Tee Court, Healdsburg 4Brm, 3Bth Healdsburg Sotheby’s

$389,900. 242 Pheasant Drive, Healdsburg 3Bdrm, 2Bth, Coldwell Banker

$399,000. & $429,000. 15655 Norton Road A&B Healds. California Land Realty

$785,000. 68 Front Street, Healdsburg, 3Bdrm, 2Bth, Coldwell Banker

$549,000. 631 Fitch Street, Healdsburg, 3Bdrm, 1Bth, Coldwell Banker

The good news in real estate this week is that one sector of the market is red hot right now. Homes priced at $350,000 and under are moving quickly now.

That is getting a lot of our distressed inventory cut lose to new good loans so we can get some credit flowing again. I often get to see the best deals before they come on the market and there are some really nice homes coming on the market soon for around the $300,000 mark. 

“Interest rates are the best they have been all year," said Jay Stone of "As always if the home is pretty, problem free and priced well usually have offers within a short time.”

The middle of the market, in the $350,000 - $600,000 range is still struggling to find the sweet spot in the price range that will get them sold. With so many homes selling in the 300,000’s it is hard to justify those $600,000 prices on tract homes.   

Unfortunately, I see some of the homes in the high fives that are just not worth the value. Twenty-five-year-old homes that have not been updated were selling almost $600,000 at the peak because it is Healdsburg after all.

Well in our new economy we have to come to grips with our new price structure. Homes have not only come down in value monetarily but also in what we are willing to sacrifice to own in California.

Quite frankly it seems like that is around the $400,000 range for many families right now.

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