Report: Luxury Hotel Chain All In on Healdsburg

A Florida-based luxury hotel chain wants to build an upscale hotel in downtown Healdsburg, the Santa Rosa Press Democrat reports.

The Kessler Collection has the option to buy a downtown parking lot south of Healdsburg Plaza, the report said.

The company wants to build a 60-to 70-room hotel, up to five stories tall, the report said.

Former Healdsburg Mayor Jerry Eddinger, who according to the report was offered the a project manager position by Kessler, said the company is eager to establish a California footprint, noting that Healdsburg is Kessler's "first choice." Napa, Sonoma and Petaluma are among the other options.

Healdsburg Chamber of Commerce officials told the Press Democrat that the city needs more hotel space.

Healdsburg Chamber of Commerce Executive Director Carla Howell declined to share that assessment when contacted by Patch, saying she wanted to know more about the proposal before making a public statement.

Kessler CEO Richard Kessler confirmed the proposal to the Press Democrat.

“It is certainly our intention to offer a product and service that does not presently exist in the market and would be a benefit to the citizens of Healdsburg and the surrounding area," he told the publication. "We will be working closely with the City of Healdsburg and elected officials to achieve this goal.”

The Kessler Collection's website describes the company portfolio as "an exceptional collection of over 10 boutique and luxury hotels, as well as residential properties. Known for their blend of distinctive architecture, rare art and music, and exemplary service, the properties feature inspiring experiences."