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Community Corner

Persuasion Theory and Social Influence

Davis Jones, Neighbor

What tools do businesses, political figures, and other groups use to influence your attitude and your behavior? In this session with the Chair of the Advertising department at the University of San Francisco, Dr. Brian Whaley, you'll learn how persuasion really works.

 

Course Itinerary

09h00 - 10h15: How Attitudes Predict Behavior

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10h15 - 10h45: Break

10h45 - 11h30: Persuasion in the Real World

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12h00 - 12h15: Close


Enroll quickly and securely right here.

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