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1,000 Pounds of Toys Arrive in Holiday-Painted Winery Grape Gondola

Jordan Winery fills old grape gondola with toys to drop at Healdsburg Fire Station for Toys for Tots in Sonoma County.

As befits a holiday in Wine Country, the red and gold "Santa's Sleigh" full of toys that pulled into Monday was actually an old grape gondola.

"We don't use it anymore for grapes (transport from the vineyard to the winery)," said Tim Spence of Jordan Winery. "So we went to town with the paint job."

Rather than unload all the toys at the firehouse serving as a dropoff point for the Sonoma County "Toys for Tots" campaign, and a crew of four firefighters unloaded the gondola's toys into plastic bags. Firefighters then handed over the toy-filled bags to a three-man crew from Toys for Tots, who then packed all the bags into their own cars.

"We'll take them to the s central warehouse in Santa Rosa," said retired San Francisco Police Sgt. Stephen Bosshard, one of the Toys for Tots crew members. "From there, they will be distributed through 26 agencies around the county."

In Healdsburg, is a Toys for Tots distribution center, Bosshard said.

Jordan Winery CEO John Jordan and a group of winery employees drove the gondola to Healdsburg om Monday, towing it behind a massive white Denali minivan SUV.

"I guess it's going to rattle around a lot now that it's empty,"  Jordan, son of winery founder Tom Jordan, said at the end of the toy transfer.

According to Lisa Mattson, a marketing spokesperson for Jordan Winery, the 1,000 pounds of toys in the gondola came from three sources.

First, John Jordan filled the bottom with $3,000 worth of toys as a direct donation from the winery, she said. On top, toys brought in by the winery's Jordan Estate Rewards loyalty club members at the Dec. 3 holiday party were layered on. Then, another layer of toys came from Jordan winery employees themselves, gathered at their Dec. 10 holiday party, Mattson said.

Winery employee Jesse Carrillo spent a full day painting the gondola red first, with the gold overlay.

In the past, the winery just brought in the toys to the fire station in plastic bags, Mattson said.

"We're going to save this (gondola) and use it again next year," Spence said.

The Healdsburg Fire Department also is running their own Toy Drive, collecting unwrapped new toys in the lobby of the station through Dec. 19. For details, click on the PDF above.

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Kevin J. McCann April 20, 2013 at 02:15 pm
Although I received your invitation notice in the morning I was unable to attend because of plannedRead More activities. However, I think it's a good idea for you to do and thanks for initiative. The Patch could be a good idea however, for me, in addition to local community events and activities the articles have to offer objectivity. If you have a political and/or ideological scant I would discontinue to be a reader and thus not a contributor or letter writer. I think open discussion is good and that conflict is good as it could be about positive change however, I have many too many activities to occupy my time. 1. My question to you is as the editor what is your vision for Patch and at this point what is your plan to accomplish that vision. Societies large and small are looking for people with vision and mission. I am not suggesting you write your vision because the readership will see it soon enough. 2.What is Patch really? 3. What is the criteria to inspire you to write an editorial? 4. What makes Patch different from the other online newspapers? Christian, I would suggest that you encourage discourse but set up a few basic ground rules. I prefer that all communication be courteous and civil but being comfortably edgy is OK. You should reserve to right to pull any vindictive commentary/communication. How about a section or column with interviews with people who are doing interesting things outside the realm of Healdsburg events. Good luck!
zoe moire April 19, 2013 at 06:26 pm
A. Did not know about your "event" B. This article is more about the one person that didRead More show up - good advertising.....? C. Agree, news comes in very late and an editor needs to be on TOP of what's going on in this town ... everything from school events to Garden Club happenings. D. Mike McGuire typically posts after an event / or during -= around Sonoma Co. with pictures ... this is not so bad because it is usually a specific group he is working with, however, I think he also does a good job of "...hope to see you there..." - I don't see that on the Patch any longer. E. When questions are asked like (paraphrase): "Wow, breezy out there. Anyone see any trees down?" It is rather like the Patch editor has not been outside looking about - why not comment on a few things and then ask the readers. F. Most of the questions have been boring... but, if reporting is done first, then people would likely be more inclined to even open an article and take a peek. My 6 cents. Z
Mr. Joe April 7, 2013 at 04:19 pm
I find this often with the people over at the Healdsburg patch. Yes, you are right Christian we haveRead More plenty of sandwich places but come on! its our job as locals to be supportive of new business in healdsburg. They're investing in our tiny closknit town. Togos might be a franchise but what about that place called partake? Just another wine tasting room. I don't see an article about them listing all the other random tasting rooms it's competing with. I don't worry The Healdsburg patch has such little following in town anyway, they should just stick to recycling old articles from the Press Democrat. Thank you Healdsburg Patch for wasting our time. Yours truly the healdsburg local
Marilyn's worst nightmare April 5, 2013 at 01:11 am
Marilyn, read the article again...the article clearly states the business is not needed. So please,Read More lighten up, reread the article and form a clear argument for why you are upset. This article was well researched and simply showed there is no need for yet another sandwich shop.
Marilyn April 5, 2013 at 01:03 am
Christian, you were RUDE. Is that the way to welcome a new business to Healdsburg? You tell us toRead More lighten up???
Nick April 9, 2013 at 11:52 am
Hmmm... Neil Cronin could move John and Zekes there!
Christian Kallen March 27, 2013 at 01:39 am
LOL!
zoe moire March 26, 2013 at 08:34 pm
Post office