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UPDATE: 'No PR Firm Hired,' Healdsburg Animal Shelter President Says

Former shelter treasurer says an unanticipated spike in "soft" costs such as city and county fees, insurance, environmental issues and a reworking of the setback from Dry Creek took everyone by surprise.

NOTE: This story was updated at 11 a.m. Monday, Dec. 19, to reflect new comments from Kathleen McCaffrey, board president of the Healdsburg Animal Shelter, denying that a PR firm has been hired to handle news on the shelter.

UPDATE: This story was updated again on Wednesday, Dec. 21, to refer only to the link to the Press Democrat article and remove any reference to

Animal lovers in Healdsburg said Sunday they are shifting their passions from the recent anguish over the to growing dismay over a new $3.5 million that sits stalled at the opening gate amidst a muck of politics, rumors and "soft" cost overruns.

"We're so close to being able to finish and physically occupy it," said former shelter building project manager and treasurer

"My concern now is that there is no plan to raise the rest of the money, no fundraising events scheduled and no plan to reach the major donors who could help the shelter to occupy the building," Dutton said.

Concerns about the new building have arisen in recent weeks amidst fallout from a conflict just after

Seal and Keane, chef-owner of the luxury Healdsburg restaurant , got into a legal battle over Keane's wish to adopt and rehabilitate Cash, a 3-year-old, 110-pound male Mastiff/pitbull mix.

At one point, Keane filed for a temporary restraining order prohibiting Cash from being euthanized -- although Seal said that was never in the cards despite a mixed-bag of evaluations from several animal specialists.

Nonetheless, the whole issue of how to run a "no-kill" shelter -- meaning that at least 90 percent of the animals are still alive when they leave -- ignited widespread community concern.

Cloverdale animal facility that works with dog socialization.

Keane said Sunday that he has visited Cash "every day except one for the last 10 days," and is pleased with the results.

"My role has been really to give him a stable friendship," Keane said. "Colleen said his prognosis is really good -- she's so happy with him."

Meanwhile, Dutton and another source close to the shelter said Sunday that they have reliable information that the shelter board is planning to hire a public relations firm to pick up the pieces and restore donor and public trust in the facility.

However, board President Kathleen McCaffrey said Monday that the information was inaccurate.

"No, we have not hired a PR firm," McCaffrey said in an email. "We have looked into obtaining a PR firm because we have a great deal of positive things to talk about and a lot of what has been in the press lately has been untrue or misrepresented."

McCaffrey added that the board members were "getting ideas on how best to convey our message, but have not hired a pr firm," she said.

Asked about the issue of public perception, Seal said she would not be available for extensive interviews Sunday, but would speak to Healdsburg Patch later this week about continuing concerns and questions.

She noted, however, that the shelter's adoption rate has tripled in the time she has been on the job  -- from 72 dogs in 2010 to 210 this year. Healdsburg Animal Shelter's euthanasia rates, at 4 percent, are the lowest in the county, she said.

"And that includes the animal control contract (meaning dogs and cats struck by cars or otherwise hurt or ill)," she said Sunday. "For an animal shelter, that is a phenomenal rate."

Meanwhile, Healdsburg Mayor Tom Chambers said he was supportive of Seal and the job she and her staff are doing.

“I think the [shelter] staff is doing an excellent job,”  Chambers said Sunday. “The statistics prove that:  adoption rates are up, euthanasia rates are down.

“I think Seal is doing what we expect an animal shelter director to do,” Chambers said. “She’s looking out for the welfare of the community.”

Chambers said he was speaking as a private citizen, since the shelter was a not a city agency and was not under the auspices of City Council.

The city is in the middle of a three-year, approximately $9,600/month contract with the shelter to provide animal control services. That includes expenses for an animal control truck, salary for Animal Control Officer Ryan Pelleriti, and related insurances and fees.

Chambers' wife, Penny Chambers, was recently hired as a part-time shelter bookkeeper, he said.

Despite Chambers' vote of confidence, some high-profile members of the public are unhappy with the recent conflict and with shelter management.

Three board members, including Dutton, have resigned this year -- and Dutton said a fourth resignation is likely soon.

Some donors are pulling their support.

Carol Noack, a 10-year shelter volunteer dog walker, cat foster parent and donor, said Sunday she was "redoing" a list of charities bequests in her trust to remove the shelter.

"I hope to add the shelter back on the list," Noack said. "But I'm not going to do that until I'm comfortable with the direction the shelter management is going -- and I'm not comfortable now."

Asked if she thought the public relations firm could help, Noack said she was skeptical.

"I think it's sad that the thing they're addressing is the perception of the shelter, when they should be focusing on correcting the problems," she said.

Noack said she believed board members and shelter staff were caring, well-intentioned and "loved animals," but have become "misdirected," she said.

"I think the problem is that the board members were aligned with the original mission, and the mission has changed," she said.

"I wish someone else could come in and clear this up," Noack added.

"With a new staff, the public could get re-energized," she said. "Right now, it's all at risk."

As to the new building, Dutton said the agency needs about $250,000 to buy the dog and cat kennels, install acoustic ceilings and fine-tune utilities, faucets and other fittings.

"The statement that we are $1 million in the hole is absolutely inaccurate," Dutton said, referring to recent published reports. "We're not anywhere close to that."

He also refuted published statements that the LEEDS green-construction certification for the building was the source of the building's money problems.

"The LEEDS process was only a small part of the problem," Dutton said. "It was not the main problem by any means."

Dutton said the "soft" costs of the shelter -- permit fees, insurances, design work and consultant contracts -- were the culprit.

For example, the shelter had to pay a $70,000 premium for "environmental insurance" because the 3.7 acres along Westside Road where the new building sits was once a quarry and so carries the risk of possible past contamination.

Other unanticipated "soft costs," according to Dutton, include:

--Donating ownership of the shelter back to the City of Healdsburg, after spending $750,000 to buy the land. This was in exchange for being allowed to be the only parcel out of city's the urban growth boundary (in unincorporated Sonoma County) to receive city utilities. Legal fees alone for this arrangement were in the range of $20,000, Dutton said.

--Connecting city utlities from Westside Road to the shelter building, a football field or two away. Paying fees to both Sonoma County and the city for the privilege.

--Paying $35,000 to $40,000 to rework the building setback design from Dry Creek. Dutton said the state Fish and Game officials determined that an additional 25-foot setback was needed, so the building had to be relocated, with new engineering and design fees and reworking utilities underground designs.

--Paying permit fees for three separate parcels that comprise the shelter complex.

Dutton said the shelter did not spend any money to process the LEEDS certification, and that a $150,000 "green living roof" that was part of the original plan was cancelled, saving more than $75,000.

Of the $3.5 million cost of the shelter, about $1.85 million was for "hard" construction costs, Dutton said. About $1.6 million to $1.65 million went for the land and "soft" costs.

"The original asking price was $1.25 million," Dutton said. "We negotiated it down to $750,000."

Money to buy the land came from a bequest to Healdsburg Animal Shelter from the estate of the late vineyard owner and his wife Charlotte.

Noack said the public should consider attending the next shelter board meeting on Jan. 11. Board meetings are usually held at the

The Santa Rosa Press Democrat reported on this story Sunday. To read the article, click here.

--Healdsburg Patch columnist contributed to this story.

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Kevin J. McCann April 20, 2013 at 02:15 pm
Although I received your invitation notice in the morning I was unable to attend because of plannedRead More activities. However, I think it's a good idea for you to do and thanks for initiative. The Patch could be a good idea however, for me, in addition to local community events and activities the articles have to offer objectivity. If you have a political and/or ideological scant I would discontinue to be a reader and thus not a contributor or letter writer. I think open discussion is good and that conflict is good as it could be about positive change however, I have many too many activities to occupy my time. 1. My question to you is as the editor what is your vision for Patch and at this point what is your plan to accomplish that vision. Societies large and small are looking for people with vision and mission. I am not suggesting you write your vision because the readership will see it soon enough. 2.What is Patch really? 3. What is the criteria to inspire you to write an editorial? 4. What makes Patch different from the other online newspapers? Christian, I would suggest that you encourage discourse but set up a few basic ground rules. I prefer that all communication be courteous and civil but being comfortably edgy is OK. You should reserve to right to pull any vindictive commentary/communication. How about a section or column with interviews with people who are doing interesting things outside the realm of Healdsburg events. Good luck!
zoe moire April 19, 2013 at 06:26 pm
A. Did not know about your "event" B. This article is more about the one person that didRead More show up - good advertising.....? C. Agree, news comes in very late and an editor needs to be on TOP of what's going on in this town ... everything from school events to Garden Club happenings. D. Mike McGuire typically posts after an event / or during -= around Sonoma Co. with pictures ... this is not so bad because it is usually a specific group he is working with, however, I think he also does a good job of "...hope to see you there..." - I don't see that on the Patch any longer. E. When questions are asked like (paraphrase): "Wow, breezy out there. Anyone see any trees down?" It is rather like the Patch editor has not been outside looking about - why not comment on a few things and then ask the readers. F. Most of the questions have been boring... but, if reporting is done first, then people would likely be more inclined to even open an article and take a peek. My 6 cents. Z
Mr. Joe April 7, 2013 at 04:19 pm
I find this often with the people over at the Healdsburg patch. Yes, you are right Christian we haveRead More plenty of sandwich places but come on! its our job as locals to be supportive of new business in healdsburg. They're investing in our tiny closknit town. Togos might be a franchise but what about that place called partake? Just another wine tasting room. I don't see an article about them listing all the other random tasting rooms it's competing with. I don't worry The Healdsburg patch has such little following in town anyway, they should just stick to recycling old articles from the Press Democrat. Thank you Healdsburg Patch for wasting our time. Yours truly the healdsburg local
Marilyn's worst nightmare April 5, 2013 at 01:11 am
Marilyn, read the article again...the article clearly states the business is not needed. So please,Read More lighten up, reread the article and form a clear argument for why you are upset. This article was well researched and simply showed there is no need for yet another sandwich shop.
Marilyn April 5, 2013 at 01:03 am
Christian, you were RUDE. Is that the way to welcome a new business to Healdsburg? You tell us toRead More lighten up???